Realizing your dreams starts with sharing them out loud. Crafting the message of what you want your company to stand for and the value you want to deliver to your clients. The difference you want to make in the world and what you want the company to be remembered for.
Once you have committed to the what, the how becomes important. How are you going to realize the vision? How are you going to successfully outmaneuver competitors? Build the structure that will allow you to deliver the value of your vision?
The Vision will remain a dream, and the Strategy a repeated fragment, unless they are assorted with a thoughtful plan, including ambitious, but realistic actions that will advance the dream to become reality. A step-by-step playbook with deliverables and dates that turn a dream into a journey with milestones.